AI seems to be making remodeling possible for all. In any field that people can imagine, —— from industry to enterprise, from industry to social life field. Based on the intelligent advancement, the home appliance industry that has been highly involved in the field of intelligent scene is no exception.

The four-day China Home Appliances and Consumer Electronics Expo (AWE) 2024 has been concluded at the Pudong New International Expo Center in Shanghai. But the AI impulse expressed at the exhibition about home appliances and consumer electronics is gone. In the field of smart housing, the industry is showing the latest wind direction changes.

AWE this year, in addition to a wide range of latest products, almost all of the industry brand, are trying to show the “wisdom” and “intelligent” innovation ability, and this kind of expression, more highlight the AI, AGI, haier wisdom, samsung these home appliances giant, have incisively and vividly, samsung even played the banner of “AI for All”. At the moment when artificial intelligence sets off a new wave and may profoundly change the trend of the industry, China’s home appliance industry began to stage a magnificent change of tone —— entered into the new field of artificial intelligence, opening a new era of smart home.

Of course, home appliance products have gone through more than ten years from simulation to intelligence. The concept of smart home and the exploration of smart home scene are gradually becoming mature. However, the deep landing of artificial intelligence application scenario and application of large model is opening up a more advanced track for the development of smart home.

Who will be the winner on the track?

The AI enables you, and the intelligent scene knows you better

Almost all the top enterprises have joined this track, but if the study of how AI and AGI began to penetrate the home appliance industry, always around the first architect and leader of the global smart home —— Haier Zhijia.

Haier Zhijia in the field of AI layout and exploration, in fact, has already begun. This layout is in line with the strategic extension of its smart residential industry. In the exhibition site (N5 venue), we can see all the smart home scenes, smart home appliance products, are the result of this exploration. Into the pavilion, from the wisdom of the world’s strongest high-end brand sharing, to the most comprehensive personalized scene accurate customization, to the leading technology innovation of active service, all show haier intelligence actively embrace the transformative technology of artificial intelligence, meet user personalized demand, new consumption, fu to industry development, reshaping industry ecology, drive the industrial change of profound accumulation and outstanding strength.

The rapid development of artificial intelligence technology has catalyzed the users ‘new imagination of scientific and technological life, and the satisfaction of users’ needs has been endowed with unprecedented possibilities.

This is the basic judgment of Haier wisdom home on the era of artificial intelligence. Based on this cognition, Haier Zhijia has pioneered the intelligent living scene brand in the world, and is committed to transforming users’ needs in various specific situations into specific scenario-based services.

In this 2024 AWE exhibition, Haier Zhijia led its five brands of Haier, Casati, Leader, Fisher & Paykel and Three-winged bird to appear in the exhibition, and explained this service mode with wisdom scene. In particular, the three-winged bird moves the wisdom scene of the whole bedroom to the exhibition hall —— 8 large space, including the living room, bedroom, dining room, balcony, kitchen, porch, cloakroom, bathroom, and 20 main home life scenes are truly restored.

Artificial intelligence is based on the application of intelligent residence, which is essentially the natural interaction ability between intelligent scene and users. When you rest in the living room, the corresponding wind speed intelligently and accurately; the washing machine can control washing, drying and care after you sleep……….

This is a kind of free communication mode of intelligent living scene, and an active service concept of the whole house scene. If you live in 8 Spaces in 20 scenes, you will have a real immersive experience —— it knows you, will understand you more and more.

 The AI enables it, and the smart home advances it again

The iteration and upgrading of the intelligent residential scene based on AI is actually the re-promotion and re-transformation of the original technology. It elevates smart home appliances and smart scenes to the latest height of knowledge decision-making, which is a new integration iteration at the level of artificial intelligence.

Based on the core technology engine of smart family, Haier Zhijia Brain, Haier Zhijia has been leading the development of the industry. As early as August 2023, Haier Zhijia led the establishment of the Smart Family big model Professional Committee. This year, AWE, Haier Zhijia led the release of the industry’s first big model application standard. The standard is not only a deep insight into the future direction of smart families, but also a major breakthrough in existing technologies and applications.

This standard standardizes the system architecture of the application of the smart home big model, covering four parts: basic platform construction, model capability enhancement, scenario application, and security requirements. Before the release of the standard, —— Haier Zhijia Brain HomeGPT, as the first vertical domain model in the whole industry, has carried out a lot of high-intensity knowledge training. This kind of training, including home appliance professional knowledge, home life field professional knowledge and so on. For example, in the kitchen, based on the combination of HomeGPT deep semantic understanding and the combination of recipe knowledge and kitchen electricity, users can cook high-end ingredients with a smart steaming oven through oral communication, and easily make dishes with master taste.

Of course, this is also a highly integrated model with smart home appliances, which makes smart home appliances have a stronger understanding. For example, whether you say “I’m hot”, “air conditioning to 25 degrees” or “comfortable home”, you can achieve the most comfortable air response —— Smart home appliances will have more and more humanized interaction.

Based on the brain of Haier Smart family, the smart family not only has a stronger understanding, but also has the overall perception and decision-making power —— an all-weather perception of the use of the network behavior, from passive to more active ability.

this year AWE, Haier refrigerator launched the world’s first AI health preservation technology system “intelligent preservation engine”, It can achieve more efficient intelligent preservation according to the temperature of food ingredients, spatial wind speed and other algorithms, The refrigerator will issue an automatic reminder when approaching, Out of stock can also be automatically replenishment; Casati villa AI residential climate system independently developed based on Haier Smart Brain can be coordinated with intelligent lighting, curtains, audio and video equipment, Accurately perceive the state of people, things, space and air in the room, Memory, learning, analysis, decision-making through big data and AI, Meet the exclusive air needs of different seasons, different regions, and different groups of people… When the AI large model is widely used in the field of smart home, When the strong semantic understanding and content generation ability of large models, Fusion with users’ clothing, food, housing and entertainment, The “wisdom” of the home has undergone a qualitative change.

However, Haier Smart Home brain, of course, will be based on user experience, and continue to learn in the process of interacting with users, so as to have more and more powerful vitality. One day, even the most complex functional behaviors will be addressed in one sentence.

In fact, the advent of Haier’s smart family brain, originally originated from the continuous research and development of smart family technology. Haier wisdom home has been immersed in building the underlying logic of smart home appliances. Relying on the national high-end intelligent household electrical appliances innovation center, the national key laboratory of national innovation platform, strengthen the originality, the leading technology research, especially breakthrough home brain, industrial brain platform technology, layout appliance chip, algorithm, OS, mechanism and a series of basic technology, and is a breakthrough in the industry.

At present, Haier has led more than 200 original technologies in the industry, and is the home appliance enterprise with the most China Patent Gold Award and National Science and Technology Progress Award, and also the enterprise involved in the formulation of international standards and the largest number of international standard experts in China’s home appliance industry. In 2023, Haier added 6152 global smart family invention patents, totaling 29,486, leading the world for 10 consecutive times; in 2023, more than 15,000 new public patents, the first in the industry; 9 new international standards, 106 international standards, 770 national and industry standards, and more than 100 global standard experts, the most in the industry.

 AI convergence, the industry changes faster

The global AI industry has entered a period of rapid development, with various large AI models emerging in one after another, and they are rapidly extending to the vertical field of the industry. Its most intuitive impact is that —— drives rapid changes in the industry.

 For the field of smart housing bureau, there are two major changing directions.

 The first is the powerful learning ability based on artificial intelligence, —— the ability of interactive intelligence and data intelligence. The human-computer interaction experience brought by this ability will be more thorough and more natural. Intelligent scene itself will be more and more intelligent, and AI service will be more active. Meanwhile, more importantly, due to the rapid accumulation of interactive knowledge, it will provide updated and more decision reference for intelligent home appliances and intelligent scene iteration, and promote the upgrade of intelligent family.

Under the background of accelerated integration of AI technology, the home appliance industry, which has entered a new field of smart housing, is bound to enter a new track mode and lead the large-scale transformation of the industry, which is the second direction of change.

In the new track, the strategic sensitivity of Haier Zhijia has already had the characteristics of exploration and practice. This kind of exploration is manifested in three levels: the deep transformation of enterprises, the unbounded extension of the industry, and the complete reconstruction of competitiveness.

For manufacturing enterprises, digital transformation is a long-term proposition that has been being answered. However, the involvement of AI will make the transition clearer and more thorough.”Clear” is because the user basis of the transformation is more sufficient, “thorough” is because the goal of the transformation is clearer, which will promote the industry from “digital” to “digital intelligence” large span advance.

All the time, especially in recent years, Based on “all business digitalization” and “all digital business”, Haier Zhijia efforts to build new goals, organizations, mechanisms, processes, to accelerate the transformation from “enterprise digitalization” to “digital enterprise”. The premise of this transformation is, of course, AI intervention with clearer user needs and business goals based on user needs, and is the transformation path —— needed to respond to the evolution of smart family itself

Haier Zhijia’s digital research and development platform, completely through the whole process of planning, research and development, materials, every designer can instantly perceive the needs of users, and then improve product efficiency;

Haier Zhijia’s digital lean manufacturing platform, procurement, logistics, factory and supply chain links are more transparent. Each manufacturing factory can understand user feedback on products according to intelligent investigation and artificial intelligence, and the per capita efficiency increases by 15%;

The digital business platform of Haier Zhijia realizes the direct docking between customers and users on the digital business platform of the whole process, and realizes the reduction of market cost ratio by 5% with precise delivery.

……

Of course, the application and integration of AI technology also lay a foundation for the generation of cross-field formats. Haier Zhijia central air conditioning business section has broken through the air conditioning format, and independently developed the first building brain in the whole industry, realizing the cross-platform linkage management of elevator, lighting, water, electricity, security and other subsystems in the building at one stroke, effectively avoiding the energy waste brought by the independent management of each subsystem, and achieving the energy saving effect of 50%. This is even a more convenient AI scene system with more comfortable office experience, which can improve office efficiency by 30%… Obviously, Haier Zhijia has opened up another track.

From this point of view, the starting point and placeholder of AI intervention, the depth of AI empowerment and the visibility of the future development are a brand new capacity building. The best way to foresee the future is to create the future. Haier Zhijia’s industry leadership and global leadership in the smart neighbor architecture has doomed its platform capability and ecological capability.

We have reason to believe that under this guidance, a global intelligent residential industry ecology that reconstructs the imagination and breaks the boundary is actively changing and happening at a faster pace.