The China 2024 Home Appliances and Consumer Electronics Expo (AWE2024) was recently held in Shanghai. With an exhibition area of 150,000 square meters, the exhibition gathers more than a thousand global leading home appliances and consumer electronics enterprises, which can be called a vane of the development of the industry.

“Through AWE, innovation has become the biggest driving force for the home appliances and consumer electronics industry to cope with difficulties and challenges and achieve high-quality development.”Said Jiang Feng, executive director of the China Home Appliances Association.

Data show that in 2023, the operating income of home appliance enterprises above the national planning level was 1.84 trillion yuan, up 7% year on year; the total profit was 156.5 billion yuan, up 12.16% year on year.

 High-end development has continued to advance

Refrigerator can be seamlessly embedded in cabinets, dishwasher double washing cleaner, water heater brings constant temperature comfortable bath experience… Haier Zhijia with Haier, Casati, Leader, Fisher, three winged bird five brands appeared at the exhibition, the site of living room, bathroom, bedroom, balcony, kitchen and other scenes, around to meet people’s needs for a better life needs, launched many innovative products and solutions.

Casardi brand first “invisible air conditioning”, subvert the traditional form of air conditioning. It is mainly laid in the ceiling and floor of the roof heating and cooling radiation system to adjust the temperature, no air conditioning outlet and internal machine, from the appearance to achieve “invisible”; the system water instead of refrigerant, not only no cold hard air sense, but also solve the traditional air conditioning air noise problem.”Invisible air conditioning” can realize autonomous adjustment, voice interaction and remote control, bringing users constant temperature, constant humidity, constant oxygen, constant static, constant net “five constant” air experience.

Behind this is Haier Zhijia adhere to the “user-centered” in-depth research and development, global collaboration. In the past year alone, more than 1,000 original technology products have been launched, and 37 international leading scientific and technological achievements have been added.

“Our COMBO all-in-one machine in the US market costs $2,899 and is expected to sell 30,000 units. For all of last year, 120,000 units were sold, and demand was in short supply.”Li Huagang, chairman and president of Haier Zhijia, said that through GE Appliances, Haier washing and Haier Europe, the product will shorten the washing time of 6 hours to complete to 2 hours, but also save 50%.

As one of the world’s three major electronics and consumer electronics shows, AWE2024 with the theme of “Intelligent technology, create and enjoy life”, exhibitors launched many high-tech home appliances and consumer electronics products, dizzying.

The super-large screen TV makes its stunning debut. TCL launched the 163-inch Micro LED giant screen TV X11H Max, using Micro LED display technology to achieve pixel-level accurate light control with over 24.88 million inorganic self-emitting chips, and equipped with 6.2.2+7.1.4 ultra multi-channel audio system, bringing cinema-level video and audio experience to the audience.

Accelerate the upgrade of cleaning appliances. In the case of the ground washing machine market, Lake focus on innovative supply, to meet the modern family for a healthy life of the “whole house deep cleaning” demand. Its Sirius series first mentioned the concept of “ground washing vacuum cleaner”, causing the attention of the professional audience.”Through the three-in-one big suction design concept, one machine to complete the floor cleaning, carpet cleaning and sofa bed mite removal three scenes cleaning.”Ni Zugen, chairman of Lake Electric Appliances, said that the 500W brushless motor has suction up to 250 AW, filling the gap in the market.

 Intelligence is in the ascendant

With the development of the new generation of information technologies such as the Internet of Things and artificial intelligence, as well as the deep integration with home appliances, the market scale of smart home appliances has grown rapidly and the user experience has been improved.

“The global smart home appliance market is expected to grow by 5% in 2024.”Norbert Herzog, chief adviser of global strategy of GfK, said that the market share of smart home appliances has gradually increased in recent years, even under the overall decline of the global home appliance market in 2022 and 2023, smart home appliances have maintained growth.

As early as two years ago, Boss Electric Appliance built the content platform of digital kitchen electricity, incubating the first AI cooking assistant, Mr.ROKI. In this exhibition, the boss electrical appliances to “cooking full link solution provider” identity appeared, to bring a set of hardware, software, content, ecology in one of the solution.

The rapid development of AI technology has also brought new opportunities for the TV industry.”All the big-screen experience is worth remade with AI.”Said Li Wei, president of Hisense Video.

As the core technology base of Hisense TV AI, Xinghai Big model independently developed by Hisense breaks through the bottleneck of traditional instruction language dialogue. Through cross-scene task planning, it achieves “real assistant” natural dialogue interaction and realizes user free creation.

Display is always the core pursuit of large screen, and also the core of AI to empower TV value.”Hisense AI full-dimensional perception, relying on intelligent sensing and AI computing, realizes dynamic capture of environment, human and content changes, and adaptation, so that users have the ultimate viewing experience in every scene.”Wang Yedong, general manager of Hisense Video technology display research and development, said that Hisense has built a non-aurora control system covering the family light environment, which can conduct the perception test of more than 100 kinds of scenes to ensure the accuracy of perception and matching. At the same time, relying on strong chip research and development capabilities, it has formed the industry’s first full-link custom chip architecture.

 Committed to sustainable development

Sustainable development is one of the key directions of technological innovation in home appliance industry. In the 2024 AWE Summit, Zhang Chonghe, president of China Light Industry Federation, put forward four suggestions for the sustainable development of home appliance industry: first, technological innovation to lead sustainable product innovation; second, digital empowerment to develop sustainable advanced manufacturing; third, strengthen coordination and build sustainable supply system; fourth, model innovation to promote sustainable green consumption.

“Through technological innovation, green development, user experience and corporate benefits can be achieved halfway together.”Li Huagang introduced that Haier Zhijia set up a strategic framework to promote the green development of the whole industry chain through digitalization, established the green development track internally, and built the whole process platform of green design, green production and green procurement; advocated green life externally, and promoted the upgrading from green energy-saving home appliances to smart family and smart life.

In order to better meet the new needs, Gree Electric Appliances officially launched the better life home customized business brand Gree Shu Xiang Home. Li Gangfei, assistant president of Gree Electric Appliances, said that Gree Shuxiang Home includes three sections: green energy, smart life and comfortable environment, covering eight series such as light (wind) power, energy storage, central air conditioning and smart home. In the green energy sector, Gree light storage and direct soft air conditioning system has been launched to achieve the ultimate carbon reduction and cost reduction of air conditioning / building system from the four dimensions of energy innovation, energy saving, energy storage and energy control.

With the continuous upgrading of energy efficiency standards in the home appliance industry, high-energy-efficient refrigerator products have become the new favorite in the market. Meizhi has launched a breakthrough green and efficient refrigerator solution, which helps the refrigerator system to achieve European A-class energy efficiency, high speed cooling and low speed silence through the motor electric control efficiency improvement, high efficiency broadband pump body, low resistance and low noise integrated muffler and other technology applications.

“Sustainable development is the only way for the home appliance industry to develop.”Jiang Feng said that in order to further help the development of the industry, China Home Appliances Association will revise the technology roadmap of China’s home appliance industry, put forward the energy efficiency target for major products in the next five years, and promote the promotion and marketization of natural working medium R290 air conditioner technology. The dual-carbon Action Plan for China’s Home Appliances Industry by 2030 is also being actively and orderly implemented.