On the evening of April 28, Astar disclosed the 2023 annual report. During the reporting period, the company realized the net profit attributable to the shareholders of the listed company of-378 million yuan. Oriental wealth Choice data shows that as of April 28, reporters, including Astar, A-share kitchen small home appliances industry 12 listed companies have all completed the 2023 annual report disclosure, among them, 3 companies reporting period net profit year-on-year decline.

In 2023, the kitchen small home appliance industry has stepped into the stage of stock competition to accelerate the “inner volume”. According to cloud data (AVC), in 2023, the total retail sales of 12 kitchen appliances were about 54.9 billion yuan, down 9.6% year on year, and the retail volume was 265.43 million units, down 1.8% year on year.

Qian Xiangjun, a distinguished professor at the School of Management of Zhejiang University, told Securities Daily: ” At present, there are many small kitchen appliance brands in the market, and the homogenization competition is serious. Consumers often have to make a decision after shopping around.”

Under such a background, the kitchen small home appliance industry has also jumped from the “house economy” drive to the next two years to three years of saturated stock competition. And strengthen multi-channel layout, became the consensus of a lot of kitchen small home appliance enterprises.

Joyang shares said that the company coordinated the development of shelf e-commerce and content e-commerce, new retail and sinking market, continued to actively layout and expand emerging channels, focusing on the development of TikTok, Xiaohongshu and other content e-commerce platforms.

Yan Leyu, senior research manager of the big data business, said in an interview with Securities Daily: ” From the current channel change trend, the emerging online e-commerce channels and offline department store channels are becoming the direction of consumer transfer.

At the same time, the situation of “the strong constant strong” is also increasingly emerging. Supor said in its annual report that in the field of small kitchen appliances, the company was under pressure and achieved the first place in the comprehensive market share of traditional e-commerce and TikTok channels.

According to the data of Owei Cloud Network (AVC), Supor’s online and offline market share increased in 2023, ranking first and second in the industry respectively.