This year’s “May 1st” holiday, the old for new subsidies plus the 55 shopping festival concessions, so that green smart home appliances become the leading role in Shanghai home appliance market consumption. China Business News reporter learned that the penetration rate of energy efficiency air conditioning in the Shanghai market has reached 90%.

“On May 1 and 2, Shanghai Suning sales reached a new high. The overall customer flow of the city’s stores increased by more than 80% compared with April 1 and 2, and the sales of green smart home appliances such as primary energy efficiency and water efficiency increased by 200% month-on-month.”Suning Tesco Shanghai area general manager He Xiaowei told reporters on May 4.

This year, the country launched a new round of old home appliances for new ones, and Shanghai took the lead in action. From March 30 to December 31, Shanghai implemented a subsidy policy to promote green and smart home appliances. Individual consumers, who purchase qualified subsidized products in the stores of participating enterprises, shall enjoy a single reduction subsidy of 10% of the transaction price after excluding all discount discounts, and the subsidy amount shall not exceed 1,000 yuan. Yang Weijun, a senior industry insider, revealed that Shanghai consumers can enjoy it through UnionPay, Alipay and WeChat payment.

Su Ningyi purchase before and after the “May Day” this year, in the local home appliances on the basis of subsidies, combined with Shanghai may shopping festival, from April 27 in Shanghai launched “55 appliances carnival” activities, the overall subsidy of 2 billion yuan, including 500 million yuan in new subsidies, 500 million yuan brand joint subsidies, 500 million yuan purchase subsidies and 500 million yuan air conditioning category on subsidies.

He Xiaowei said that with “subsidies” in hand, customers are more willing to buy “big pieces”. On May 1 and 2, the sales of large-screen color TV with 85 inches and above increased by 95% year on year, and the number of users of complete sets of home appliances with more than 50,000 yuan increased by 105% year on year. Suning’s May 5th Shopping Festival will continue until the end of June.

Not only Suning Tesco, other circulation enterprises also actively participate in the purchase. On April 30th, taking the opportunity of the Shanghai May 5th Shopping Festival, Shanghai Communications Home Appliance Industry Association and Yuexing Home furnishing New Retail Chain Group jointly held the “2024 Shanghai Home Appliances for New Carnival Green Consumption Through Train” activity. From that day to May 10, a green and smart home appliance display and shopping platform will be set up in Shanghai Global Port. Consumers will enjoy a 10%, 1000 subsidy, up to 1,000 yuan, including foreigners and people from Hong Kong, Macao and Taiwan.

Haier, Gree, Hisense, COLMO, Skyworth, boss and other home appliance brands also with a number of circulation channels linkage promotion. Liu Yang, minister of marketing of Haier wisdom home Shanghai center, tells reporters that on May 1,2, Haier’s refrigerator, refrigerator sales volume increases 166% and 210% year-on-year respectively, the sales volume of washing machine, clothes dryer also increases substantially year-on-year. Casardi borrowed the “May Day” golden festival in Disney Resort lavender Park to drainage, promoting the sales of smart refrigerators that are flat and fresh.

“Now stores basically sell all level of energy efficiency air conditioning, store sales and some tertiary energy efficiency air conditioning, but green intelligent, energy-saving air conditioning sales proportion significantly improved”, Shanghai gree Lai Tianrong also told reporters that this year Shanghai home appliances to old trade in subsidies, WuWuWu shopping festival, to offline stores high energy efficiency air conditioning sales brought obvious stimulation effect.

According to Pei Dongmin, deputy general manager of The cloud network (AVC), because this round of home appliances are old for new, the government is to encourage the consumption of green smart home appliances, especially to upgrade the power consumption of home appliances such as air conditioners, refrigerators, water heaters is good. Since the implementation of the subsidy policy for exchanging new home appliances in March this year, the penetration rate of first-class energy efficient air conditioners in the Shanghai market has increased to 90%.